| Available Sizes | Flash | Third-Party | Animation Time | Frame Rate | FLASH: Each creative must be delivered with the clickTag action for measuring clicks according standard clickTag. | Additional | |
| DISPLAY | |||||||
| STANDARD FLASH ADS | 336×280, 300×250, 728×90, 160×600, 120×600 | 40kb | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | < 30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * Sound must be user initiated on mouse over or playbutton action |
| EXPANDABLE ADS (COLLAPSED STATE) | 336×280, 300×250, 728×90, 160×600, 120×600 | 100kb – 300kb intitial load | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | < 30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * Sound must be user initiated on mouse over or playbutton action |
| EXPANDABLE ADS (EXPANDED STATE) | All sizes can expand with max. twice its original size. 336×280 can expand with max. once its own size | 100kb – 300kb intitial load (polite download) | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | < 30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * Subsequent Loads: at least 4, at 100kb a piece. In addition to any video assets which can be loaded into the banner * Must be able to be “pinned” in it’s open state once a user interacts with the ad. |
| VIDEO FLASH ADS | 336×280, 300×250, 728×90, 160×600, 120×600 | Flash 40kb Companion FLV 1MB | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | < 30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * Sound must be user initiated on Audio On * Controls: Pause/Play, Restart, Audio On/Off * Auto Initiated Video |
| BILLBOARD (EXPANDABLE) | Expand: 970×250 Collapsed: 970×31 & Expand: 940×250 Collapsed: 940×31 |
Initial Load Size: 40kb Subsequent Polite Load Size: Up to 1 MB | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | < 30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | Both sizes must be provided for optimal reach (both 970×250 & 940×250) Mouseover Policy: No audio, video or action may be initiated on mouseover. “Close Ad X” button is required at the top right corner “Close Ad X” button must have a 5 pixel padding from top and right sides. “Close Ad X” button will collapse 100% off the Billboard and leave a “Show Ad” button that will redisplay the ad on user click. |
| FISHTANK | 970×500 | Flash 50kb backup gif: 50kb | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | < 30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * Sound must be user initiated on mouse over or playbutton action |
| HALFPAGE AD | 300×600 | Flash 50kb backup gif: 50kb | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 10 seconds | < 30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * Sound must be user initiated on mouse over or playbutton action |
| SCREEN AD/ PAGE OVERLAY/ OVERLAYER | 728×90 | 100kb | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 10 seconds | < 30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * A Close button must be clearly attached to floating piece of advertisement * Must resolve into, or be accompanied by another advertisement on the page |
| LIGHTBOX | 720×480 | 50kb | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | < 30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * No close button required * No auto close required |
| FLOOR AD (COLLAPSED STATE) | 100% width of the screen Collapsed height: max 90px Expanded height: max 450px |
100kb | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | < 30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * Sound must be user initiated on mouse over or playbutton action * On mouseover or a unfold button the FloorAd will expand * On mouseout FloorAd must collapse |
| SKIN/ APTO | 1800×1000, 970×1000 | 50kb | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | < 30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * Sound must be user initiated on mouse over or playbutton action |
| MOBILE | |||||||
| INTERSTITIAL | 320×480 | 50kb | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | <30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * Sound must be user initiated on mouse over or playbutton action |
| INTERSCROLLER | 300×250, 320x 240, 320×100, 320×50 | 50kb | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | <30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * Sound must be user initiated on mouse over or playbutton action |
| STANDARD ADS | 300×250, 320x 240, 320×100, 320×50 | 50kb | FLASH, JPEG, GIF, Javascript, HTML, DHTML | < 15 seconds | <30 fps | // Action script… on(release) { getURL(_root.clickTag,”_blank”); } | * Sound must be user initiated on mouse over or playbutton action |
| VIDEO DESKTOP | |||||||
| INPAGE VIDEO DESKTOP | 640×360 (16:9) | 4mb | Vpaid SWF, Vpaid JS, MP4, WebM | Maximum 30 seconds | * Sound must be user initiated on mouse over or playbutton action * Completion rate tracking available *3rd party tracking available |
||
| PREROLL DESKTOP | 640×360 (16:9) | 4mb | Vpaid SWF, Vpaid JS, MP4, WebM | Maximum 30 seconds | * Video can be skippable or non skippable * Completion rate tracking available *3rd party tracking available |
||
| MIDROLL DESKTOP | 640×360 (16:9) | 4mb | Vpaid SWF, Vpaid JS, MP4, WebM | Maximum 30 seconds | * Video can be skippable or non skippable * Completion rate tracking available *3rd party tracking available |
||
| POSTROLL DESKTOP | 640×360 (16:9) | 4mb | Vpaid SWF, Vpaid JS, MP4, WebM | Maximum 30 seconds | * Video can be skippable or non skippable * Completion rate tracking available *3rd party tracking available |
||
| VIDEO MOBILE | |||||||
| INPAGE VIDEO MOBILE | 640×360 (16:9) | 3mb | MP4, WebM | Maximum 30 seconds | * Sound must be user initiated on mouse over or playbutton action * Completion rate tracking available *3rd party tracking available |
||
| PREROLL MOBILE | 640×360 (16:9) | 3mb | MP4, WebM | Maximum 30 seconds | * Video can be skippable or non skippable * Completion rate tracking available *3rd party tracking available |
||
| MIDROLL MOBILE | 640×360 (16:9) | 3mb | MP4, WebM | Maximum 30 seconds | * Video can be skippable or non skippable * Completion rate tracking available *3rd party tracking available |
||
| POSTROLL MOBILE | 640×360 (16:9) | 3mb | MP4, WebM | Maximum 30 seconds | * Video can be skippable or non skippable * Completion rate tracking available *3rd party tracking available |
